Blogger Rules Clarified - Bring on the Freebies

The FTC has clarified those incredibly vague, seemingly ominous rules about disclosure for bloggers - they will not go after blogs but rather the "advertisers" and they don't impose fines anyway. "We've never brought a case against somebody simply for failure to disclose a material connection," says the FTC. People who run afoul of the regulations can be fined as part of a court action but since these are not laws but just guidelines, any enforcement at all seems unlikely. Certainly food & booze bloggers can happily go on accepting free stuff. Further details at PRNewser.