Really, Malaysian food week? Vinho Verde wine week? Sud de France Week? On top of Rioja Week, Riesling Week, Alsatian Wine Month and more. Folks, we just have to say enough is enough. Right now, there is too much of a glut of these promotions to mean anything - and we are wondering if folks back home would think it so great that tons of marketing dollars, mainly from the financially teetering EU, are being used to line the coffers of various NYC websites and publications with endless promotional ads.
If you don't believe us, here is what Vinho Verde week is advertising on Grub Street: "It's finally here! For the first week of summer, top restaurants and wine stores in NYC will highlight the refreshing virtues of Vinho Verde by offering tastings, discounted selections and special pairing menus."
In other words, they're doing what every other wine week does. Woo Hoo! Glad it's "finally here," we don't know how we get along those other 51 weeks a year. Oh yeah, by drinking Rioja, Riesling, Belgian Beer, etc.
Spare us.
If you don't believe us, here is what Vinho Verde week is advertising on Grub Street: "It's finally here! For the first week of summer, top restaurants and wine stores in NYC will highlight the refreshing virtues of Vinho Verde by offering tastings, discounted selections and special pairing menus."
In other words, they're doing what every other wine week does. Woo Hoo! Glad it's "finally here," we don't know how we get along those other 51 weeks a year. Oh yeah, by drinking Rioja, Riesling, Belgian Beer, etc.
Spare us.
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